We reinvented the festival experience.
We Are Lights is a new format fully developed and designed by WonderLab. It is the first interactive festival exclusively for teenagers from 12 to 17 years old.
A 100% interactive experience that combines a mobile app, LED wristbands with RFID technology within a gamified festival of arts and music.
THE FIRST INTERACTIVE FESTIVAL
Collaborative
Participants can vote in advance and choose each aspect of the festival. From food to candies to each of the artists that will perform at the festival.
Social
The event is transformed into a gigantic live social network, where the participants can interact and make friends based on their interests.
Gamified
Starting from the ticket purchase, the experience is presented as a game where each interaction allow the kids to earn points and add badges that can be redeemed for prizes.
Branding
The festival offers many opportunities for sponsors who want to approach teenagers. Badges, awards, exclusive content … plus an amazing array possibilities to generate branded content.
Big Data
The audience behaviour is 100% traceable through the app and the interaction with the bracelets. It is also a very valuable source of information for sponsors.
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