We reinvented the festival experience. We Are Lights is a new format developed 100% in-house at WonderLab. It's the first interactive festival exclusively for teens aged 12 to 17.
The audience doesn't just attend, they participate. They vote, play, connect with others and win prizes.
Participants can vote ahead of time and choose every aspect of the festival. From the food offering and the content, to every artist that's part of the Line-up.
The event becomes a giant live social network, where teens can connect and make friends based on their shared interests.
From the moment they buy a ticket, the experience is designed as a game where every interaction earns points and badges that can be redeemed for prizes.
The festival offers plenty of opportunities for sponsors looking to reach a teen audience. Badges, prizes, sections... plus an endless universe of possibilities to build brand awareness.
Audience behavior is 100% trackable through the app and the interaction with the bracelets. It's also a highly valuable source of insights for sponsors.
